For brand partners

Sponsor a movement of real human creators.

Touch Grass is a 30-day creative challenge for college students. Sixty-plus selected creators, posting daily, making something only they could make. We're casting brand partners whose values fit the human-first stance.

~60 selected creators
800+ native creator posts in 30 days
~1.5M projected impressions
9 target campuses

Why partner

Native creator content. Brand-safe. On-trend.

Whole30 built a $50M+ business on cultural identity and aligned brand partners. 75 Hard did it too. Touch Grass is the next one in this category — and Year 1 sponsors get the brand-association advantage of being there before the category gets crowded.

Distributed reach

Sixty-plus creator accounts × thirty days × daily posts = roughly 1,800 pieces of brand-tagged content tagged to your partnership. The algorithm treats this as native creator content, not branded reposts — engagement runs 5–10× higher than paid social.

Brand-safe casting

We cast carefully, set quality standards, and require process documentation. Your brand will appear alongside intentional, well-made creator content from selected college students — not random TikToks.

Cultural moment

Public concern about screen time and AI overreliance is going mainstream. The cultural turn toward embodied creativity (BeReal, run clubs, journaling, dumb phones) is real. Your brand stands alongside the human-first stance from day one.

Right of first refusal

Year 1 sponsors get first option to renew at the same rate before fall outreach opens. Year 2 will be 3–5× the scale. Lock in early.

Audience

Aspiring creators at reputable campuses.

Touch Grass attracts the students who shape culture on their campuses — content club leaders, journalism students, performers, makers, hosts.

Demographics

College students 18–24, majority US, concentrated at top-tier campuses (Ivies, NYU, UC system, top liberal arts).

Behavior

Heavy AI users by day. Hungry for embodied alternatives in their human time. High intent around journaling, hosting, making, performing.

Spend signal

Disposable income from internships and family support. High lifetime brand loyalty when discovered young.

Sponsorship tiers

Three ways to partner.

Pick the package that fits your goals. Custom partnerships welcome.

Category Sponsor
$5K
+ kit inclusion
  • One named award category (e.g. "Best Maker, presented by [Brand]")
  • Welcome kit inclusion (your product reaches all 60 participants)
  • 1 dedicated brand-feature post on the central account
  • Logo on prize announcement and finale recap
★ Title Sponsor
$10K
+ full integration
  • "Touch Grass, presented by [Brand]" on microsite, emails, and weekly highlight reels
  • Welcome kit inclusion
  • 2–3 dedicated brand-feature posts
  • One named prize category
  • Custom audience research report (post-cohort)
  • Right of first refusal for Fall 2026
Anchor Partner
$15K
+ co-branded merch
  • Everything in Title
  • Co-branded merch opportunity
  • Speaker slot at the on-campus finale
  • Founder-led custom audience research
  • First option on Year 2 + Year 3 partnerships

Get in touch

Reach out. We respond within 48 hours.

Tell us your brand, the package that interests you, and any timing constraints. We'll send back a one-pager with current pilot metrics and a proposed deliverable schedule.

Or download the full sponsor pitch by emailing the same address with subject "send pitch deck".